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WhatsApp Business API pricing

The right plan for your next stage of growth.

Start free, automate with Pro, or scale with Enterprise. Choose the billing cycle that suits your business.

Starter

Get your WhatsApp business up and running.

₹0 /month

Free forever

₹0.2 per conversation + Meta charges

Pay for messaging as you go

Get started free
  • WhatsApp API setup
  • Shared inbox and contact imports
  • Broadcasts and retargeting
  • Campaign scheduling and reports
  • 10 tags and 10 custom attributes
Most popular

Pro

Automate conversations as your business grows.

₹999/month

₹917 /month

Billed ₹11,000 per year

₹0.2 per conversation + Meta charges

12,000 free messaging credits / year

Start 15-day free trial
  • Everything in Starter
  • Automated replies
  • AI chatbot
  • Developer API and webhooks
  • 100 tags and 20 custom attributes

Enterprise

Scale your messaging with dedicated support.

Meta charges separate

₹2,000 /month

Billed ₹23,999 per year

₹0 platform fee per conversation + Meta charges

Unlimited messaging · Meta charges separate

Get started
  • Everything in Pro
  • No platform charge per conversation
  • Unlimited tags and custom attributes
  • Dedicated account manager

All prices in INR. Quarterly and yearly monthly equivalents are rounded; the billed totals above are the amount payable. Meta messaging charges are additional.

Understand your messaging costs

Starter and Pro add ₹0.2 per conversation. Enterprise has no platform charge per conversation.

Marketing messages

Meta charges depend on the applicable rate card and billing rules. Platform conversation charges are separate, not a fee added to each message.

Utility messages

Meta charges depend on the applicable rate card and billing rules. Platform conversation charges are separate, not a fee added to each message.

Authentication messages

Meta charges depend on the applicable rate card and billing rules. Platform conversation charges are separate, not a fee added to each message.

Service messages

Meta charges depend on the applicable rate card and billing rules. Platform conversation charges are separate, not a fee added to each message.

Check Meta’s current rates for destination, category, currency, free-message rules and volume tiers. Estimate your bill using your applicable rates.

Explore Trikon for WhatsApp

WhatsApp FeaturesWhatsApp Overview
FAQ

Frequently asked questions

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Compare subscriptions, platform usage fees and Meta messaging charges for your business.

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