WhatsApp Business API features

Every WhatsApp feature
in one platform

Bulk broadcasts, no-code AI chatbots and a shared-inbox CRM — built for your customer journeys. Subscription and messaging fees are separate.

✓ Broadcasts & automation·✓ Shared team inbox·✓ Direct Meta rates
Campaigns
Personalised outreach to your contacts
Automation
Help with recurring customer questions
1
Shared inbox for your whole team
Feature 01 · Broadcast

Bulk WhatsApp campaigns with context

Send bulk marketing campaigns at Meta's direct rate — with smart retries across SMS and AI voice for More delivery.

Broadcast to thousands

Send personalized campaigns to thousands of contacts in clicks — each message lands as a 1:1 chat.

Pre-approved templates

Use ready-made templates or build your own and submit them for approval.

Real-time analytics

Track delivery, open rates, click-throughs and replies for every broadcast campaign.

Retargeting campaigns

Send targeted messages based on customer behaviour to drive conversations that convert.

Smart Drip

Smart drip — More delivery coverage

Retry undelivered messages and configure alternative channels where appropriate. Recipient availability and channel rules still apply.

Broadcast to full list

WhatsApp

Send your campaign to every selected contact in one go.

Retry undelivered — 24h

WhatsApp Retry

Auto-resend to contacts whose messages weren't delivered.

2nd retry — still undelivered

WhatsApp Retry

A third attempt to remaining undelivered contacts.

SMS fallback

SMS

Missed across all WhatsApp retries? They receive the message via SMS.

AI voice call

AI Voice

Remaining unreached contacts get an automated AI voice call.

More ways to follow up

WhatsApp, SMS and voice can support your follow-up workflow; delivery is not guaranteed.

How it works

Send a broadcast in 4 steps

01

Build your contact list

Add contacts and organize them with tags or filters.

02

Pick a message template

Use a pre-approved template or create one for approval.

03

Send or schedule

Send right away or schedule a date and time.

04

Track and improve

See who got it, read it, clicked or replied — and iterate.

Feature 02 · AI Chatbot

No-code WhatsApp AI chatbots

Drag and drop Quick Replies, Lists, Product Cards and API calls to automate routine customer queries — no developers needed.

Automate queries

Automate routine customer queries with a WhatsApp chatbot.

Drive sales

Help customers find the next step with AI chatbots.

Stay active 24×7

Always-on bot that responds to queries and drives revenue.

Turn leads into customers

Qualify leads and drive conversions without human intervention.

For non-techies

Drag-and-drop interface with zero coding required.

24×7 support & sales

Answer common queries and help customers find answers.

Tool integrations

Connect WhatsApp Catalogues, Pay, CRMs and webhooks.

Use cases

Chatbots for every business need

E-commerce

Showcase products, capture orders, send payment links.

Customer support

Answer FAQs, check order status, escalate to a live agent.

Lead qualification

Collect customer details and segment them automatically.

Click-to-WhatsApp ads

Trigger chatbots from ad campaigns for immediate engagement.

Appointment booking

Let users schedule meetings or consultations on WhatsApp.

Order tracking

Send order updates, payment follow-ups and delivery reminders.

Feature 03 · CRM & Shared Inbox

A CRM built for WhatsApp

Manage every conversation, contact and agent from a single shared inbox — with tags, automations and CRM sync built in.

Shared team inbox

All WhatsApp chats in one inbox — assign agents, leave notes and never miss a customer.

Unified contact profiles

Every contact gets a full profile with conversation history, tags, lifecycle and custom fields.

Smart segmentation

Tag contacts automatically based on intent, source or behaviour for laser-targeted outreach.

Filters & saved views

Slice contacts by tag, agent, status or last activity and save your favourite views.

Workflow automation

Trigger follow-ups, ticket creation or status changes when chats hit defined conditions.

SLA & ticket tracking

Track first-response time, resolution time and team-level SLAs for every conversation.

Team performance

Agent leaderboards, CSAT, AHT and conversion analytics in one dashboard.

CRM integrations

2-way sync with HubSpot, Zoho, Salesforce, Google Sheets, Shopify and webhooks.

Roles & permissions

Review team permissions and access requirements with our team.

Why teams switch

Turn WhatsApp into a revenue engine

Stop juggling spreadsheets, personal WhatsApp accounts and disconnected tools. Trikon centralises every customer interaction.

Get started
  • One source of truth for every customer conversation
  • Auto-assign chats based on routing rules
  • Internal notes and @mentions for collaboration
  • Quick replies & canned responses
  • Custom fields and lifecycle stages
  • Native sync with your existing CRM

Get every WhatsApp feature in one place

15-day Pro trial. Explore features before choosing your plan.

FAQ

Frequently asked questions